FP7 wanted promotional posters for an event as well as to hand out to clients. The key idea to the project was to base the posters on Key insights about the agency world, that would make someone think: "Oh! that totally makes sense" In terms of design direction, they wanted something "Classic" but with an edge - that their clients or future employees would want to keep. They decided to do this using typography and grid systems. Creative director Fadi Yaish & copywriter Steve De Lange helped me to put this project together.