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Ronél Jordaan Featured

core business
Felted Design Products
address
49 Webber Street,Selby, Johannesburg, Gauteng, South Africa, 2000
tel
+27 11 493-5287
fax
+27 86 602-1513
In 2005, Ronel Jordaan, having been a textile designer for 26 years, began researching the possibilities of using felt as a creative medium. Entirely selftaught and following her own creative instincts, she began to turn fine gossamer thread into robust felted forms.

About

She has trained a handful of women to help her. Recognized for their originality and design uniqueness, her creations found an immediate market. Within a year she sought bigger premises and a year after that she needed to expand further.

She has applied the felting process to create a panoply of textures and shapes, of leaves and flowers, webs, thorns, hides and bark.

The most recognizable of all her products are her pebbles and rocks. Her range is continually expanding, from accessories, scarves, shawls and wraps to household objet, carpets, lamps and throws.

Registering her own trademark, the Ronel Jordaan™ label is today found across the western world, from Canada, to the US, London, Paris, through Germany, the Netherlands and Italy.

Awards

  • 2006 EDIA
    Elle Magazine Decoration and Design
    Category: Soft furnishings designer
  • 2006 SIDIM - Montreal
    Award of Excellence
    Canadian Interior Design Award
  • 2007 VISI
    Among their selection of Top Ten Best Designers
  • 2008 Formex – Sweden
    Finalist Best Product
  • 2007, 2008 and 2009 Design Indaba
    South Africa's Most Beautiful Objects
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